Climbing 15.5% for last Saturday’s card, the overall handle for the Breeders’ Cup held at Churchill Downs increased to set a new record.
Fan-favorite and horse racing betting favorite as well, Zenyatta’s attempt to win her 20th race in the Classic helped the success of this year’s Breeder’s Cup. Other factors also helped increase the handle, such as an increase in race field size and a lower minimum for many exotic bets even though beyond Zenyatta’s fan base increasing television ratings. Last year, the all-sources handle on the 14 races was over $157 million, up from just over $136 million.
As did betting numbers on Zenyetta to win, betting on the Classic itself, set a record. As bettors could place a wider variety of bets, handle in exotic pools were increased due to the larger field sizes and bet minimums set to fifty cents.
Compared to previous years, attendance was also very strong for Saturday’s card, with over 70,000 at Churchill Downs and for Friday’s card almost 42,000 at the track. Enjoying two races Friday and the Classic Saturday under Churchill Downs’ track lights were the attendees, who enjoyed prime-time racing.
A successful Breeder’s Cup was contributed by innovative new betting offerings, increased field size, and the presence of a track favorite, of which many features will be utilized at the 2011 Breeders’ Cup at Churchill Downs.